Privacy Policy

Visitors to our websites

When someone visits www.s4b-uk.co.uk or any of our company sites we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

When placing an order on www.s4b-uk.co.uk we will require you to set up an account which contains the following information; name, home address, phone number, email address and an account password. We will use this information predominantly to contact you about your order if necessary, manage your online account and to ensure that your orders are fulfilled correctly. We may also use this information in the future to contact you regarding our offers, products or services, but only where we see there to be a legitimate interest on your part, and we will always provide an option for you to opt out from future contact.

We use Facebook Custom Audiences to deliver advertisements to Website Visitors on Facebook based on email addresses we have collected and through information collected through cookies. You may learn more about Facebook Custom Audiences by visiting https://www.facebook.com/help/381385302004628/.

Use of cookies by G4B

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual. We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site.

E-newsletter and Events

We use a third-party provider, Salesforce, to deliver our monthly e-newsletters. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. For more information, please see Salesforce’s privacy notice.

Invitations for events hosted by G4B are sent by a third-party provider, Force24, who gather statistics around invitation acceptance email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our campaigns. For more information, please see Force24’s privacy notice.

Security and performance

G4B uses a third-party service to help maintain the security and performance of the G4B website. To deliver this service it processes the IP addresses of visitors to the G4B website.

Website

We use a third-party service to publish our website. We use a standard service to collect anonymous information about users’ activity on the site, for example the number of users viewing pages on the site, to monitor and report on the effectiveness of the site and help us improve it.

People who call our helpline

When you call G4B helpline we collect Calling Line Identification (CLI) information. We use this information to help improve its efficiency and effectiveness.

Inbound and outbound calls may be recorded for training, fraud prevention and investigative purposes – these are processed in G4B’s legitimate interest.

People who email us

We use Transport Layer Security (TLS) to encrypt and protect email traffic in line with government. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

People who use our ‘Contact Us’ service

If you use the ‘Contact Us’ service we will receive an email which contains your name, email address, company name, phone number and the contents within the additional details field. This information will not be shared with any other organisations.

People who use G4B services

We have to hold the details of the people who have requested our services in order to provide them. However, we only use these details to provide the service to the person or organisation has requested and for other closely related purposes. When people do subscribe to our services, they can cancel their subscription at any time and are given an easy way of doing this.

Where the personal information is not processed on behalf of a client, the data controller of your personal information shall be G4B Limited which is registered with the Information Commissioner’s Office with registration number 5270529.

Our online services record data relating to our services for and on behalf of our clients and their employees. In these cases, G4B is acting as a Data Processor on behalf of our clients. For more information, please speak to your employer/the relevant Data Controller. G4B shall be classed as a Data Controller where deciding the manner in which data is processed when looking to meet our contractual obligations, for example where selecting third party suppliers to support our online systems.

Personal information we collect from you, or from a client relating to you, will be retained where we have an ongoing legitimate business need to do so (for example, to provide you or our clients with a service or to comply with applicable legal, tax or accounting requirements).

The email addresses of account holders may be used for targeted advertising campaigns, which can include direct emails and targeted advertisements through social media platforms such as LinkedIn and Facebook.

More information on G4B processing activities relating to service provision shall be made available to our clients on engagement, on request or through our online services.

Prospects

Where promoting our services, we may purchase databases of business contacts within our target sectors. These contacts will only be purchased from credible sources who can provide sufficient assurances that they are meeting their data protection obligations.

CreditSafe

MarketLocation

Additionally, we may combine these records with other publicly available information to ensure that our records are accurate.

Our primary market is Business to Business therefore G4B will only email, call or direct mail prospects where there is either evidenced consent or where there is a legitimate interest to do so. Where legitimate interest is considered the ground for processing, an assessment shall be made to ensure that this legitimate interest is valid that this interest does not outweigh an individual’s right to privacy.

Your rights

Under data protection legislation, you have rights as an individual which you can exercise in relation to the information, we hold about you.

These rights include:

  • The Right of Subject Access – this is the right to access data we hold about you and, where required, an explanation of that data.
  • The Right to Rectification – this is the right to have inaccurate or incomplete data rectified.
  • The Right to Erasure – this is also known as the ‘right to be forgotten’ and means that in certain circumstances you have the right to ask us to delete data we hold on you.
  • The Right to Restrict Processing – this is where you can request that we restrict/block processing of personal data (but still retain it)
  • The Right to Data Portability – this allows people to reuse their persona data by requesting it in a useable format.
  • The Right to Object – this right allows you to object to us processing your personal data. This is typically related to processing based on legitimate interest, performance of a task in the public interest, direct marketing and processing for scientific or historical research.

You can read more about these rights here – https://ico.org.uk/for-the-public/is-my-information-being-handled-correctly/

Automated decision-making

In some instances, our use of your personal information may result in automated decisions being taken (including profiling) that legally affect you or similarly significantly affect you.

Automated decisions mean that a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without human review.  For example, we use automated decisions to assess the current engagement level of customers and potential customers visiting the website or otherwise engaging with G4B. We have implemented measures to safeguard the rights and interests of individuals whose personal information is subject to automated decision-making.

When we make an automated decision about you, you have the right to contest the decision, to express your point of view, and to require a human review of the decision.  You can exercise this right by contact us using the contact details provided under the “How to contact us” heading below.

Complaints or queries

G4B tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of G4B’s collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

If you want to make a complaint about the way we have processed your personal information, you can contact the Information Commissioner’s Office in their capacity as the statutory body which oversees data protection law – www.ico.org.uk/concerns.

Access to Personal information

G4B tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’. If we do hold information about you we will:

  • give you a description of it;
  • tell you why we are holding it;
  • tell you who it could be disclosed to; and
  • let you have a copy of the information in an intelligible form.

To make a request to the G4B for any personal information we may hold you need to put the request in writing to the address provided below.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes by, once again, contacting the Group Data Protection Officer.

Disclosure of personal information

In many circumstances we will not disclose personal data without consent, unless legally obliged to do or as part of contractual obligations with our customers (where you are a party to the agreement or service).

We may disclose your personal information to the following categories of recipients:

  • to our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information.

The G4B Group consists of:

G4B Holdings

G4B Limited

G4B CNC Limited

  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy;
  • to enforce or apply our Terms of Service or other agreements or to protect G4B and its customers (including with other companies and organisations for the purposes of fraud protection and credit risk reduction)
  • to any other person with your consent to the disclosure.

Legal basis for processing personal information

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with/involving you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.  In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 4th July 2018.

How to contact us

If you want to request information about our privacy policy, you can email us or write to:

Data Protection Officer
G4B Ltd
Units 42-43 Wassage Way
Hampton Lovett Ind. Est.
Droitwich Spa
WR9 8BB

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