Artwork Guidelines

Sizing, Bleed & Safe area

Before creating your artwork check what size the finished product is going to be printed at, then make sure that you set up your design artboard to 100% of this size.

Add 5mm bleed to all four edges of your design and continue any background colour into this area. This is the area that will be cut off when trimming out the print to make sure that there will be no white edges left on the finished trimmed product.

It is safest not to include any text or important information within the outside 5mm of your artboard, unless it is going to continue into the bleed area.

When saving/exporting your file for print make sure to include bleed and crop marks in the export settings of your design software. This will ensure that your saved file is print ready.

Colour Specifications

All files are printed in CMYK format so must be supplied as such. With files supplied in RGB or any other colour format the final printed product may not match the on screen colours, as not not all RGB colours can be replicated on a CMYK printer.

When creating artwork in CMYK format make sure that all images, gradients, transparencies e.t.c. are also in CMYK format, as combining different colour formats in the same document can often lead to unexpected results. We cannot guarentee exact colour matches to Pantone colours.

Any Pantone colours in your artwork will be converted by our printer into CMYK format. For best results please provide all pantone colours as their closest CMYK match.

Font Specifications

Fonts must be converted to outlines/curves. Please note that this will render the type non-editable. If fonts are not converted to outlines, make sure that the appropriate fonts are sent with the artwork.

Fonts created in vector based software, such as Illustrator, achieve the most satisfactory results.

Ensure that all fonts are embedded into PDF’s.

Resolution

All raster files (either print files or linked files) must be no less than 300dpi at 25% size layout, which equates to 75dpi at 100% size.

Enlarging image resolution beyond the original size will reduce the of the print. If it appears pixelated on screen, this is how it will print.

Product Specific

Any specific dimensions and guidance will be given at any time. The amount of bleed required varies according to the producs, printing process and any finishing required. If in any doubt about what dimensions or bleed to use please ask before creating your artwork as changing these aspects at a later date may be difficult.

Acceptable File Formats

Print-ready PDF, TIFF, JPEG

Studio time will be charged if files need to be corrrected or altered to meet print guidelines.

Make sure that all images are embeded, or that all appropriate images are sent with the artwork.

Special effects such as glows, transparencies, or drop shadows will produce more satisfactory results if created in Photoshop. It is not recommended that these effects are created in Illustrator as they can sometimes have unpredicable results.

General

These notes are intended as a guide so that between us we can achieve the best result. However, the quality of the artwork and correct use of the program for the intended use, are ultimately in the hands of the designer. These notes are not intended to be exhaustive and we are not responsible for any unforseen problems.

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